Role
Art director
Date
2019
Planet Media
Planet Media is a plateform of multiple websites who offer real-time news, consumer advice, automotive articles, photo reports on current events, and relaxation content for millions of people each months! Targeted specifically at the "silver" category, it caters to an audience of active seniors looking to stay informed and entertained.
→ https://www.medisite.fr
→ https://www.e-sante.fr
→ https://www.planet.fr
I worked with Planet Media to revamp one of their websites, enhancing its visual identity and improving user engagement. My role involved redesigning the site’s overall look and feel, creating fresh, modern visual elements that better catered to their target audience of active seniors. I also developed new landing pages aimed at increasing conversions and providing a more intuitive browsing experience. The redesign not only boosted the website's aesthetic appeal but also optimized the user experience, making it easier for seniors to navigate and access the content they care about.