Jow

Jow is focused on simplifying the cooking experience. It offers a personalized platform that helps users plan meals, shop for ingredients, and cook efficiently. With an emphasis on convenience and innovation, Jow provides tailored recipes and grocery lists, making meal preparation easier and more enjoyable for modern families and busy individuals.

For Jow, I was tasked with reworking their visual identity in preparation for an upcoming graphic redesign. This included refining key elements of the brand’s aesthetic, ensuring consistency and modernity across all touchpoints. Additionally, I created a new landing page designed to capture attention and enhance user engagement, with a focus on clean design and intuitive navigation. This work laid the foundation for Jow’s future redesign, aligning the brand’s visual direction with its growing audience and goals.